Ecommerce Solutions That Accelerate Growth

E-commerce Services

The ecommerce landscape is evolving fast. With over 24 million ecommerce websites globally and nearly 70% of online shopping carts abandoned, brands can’t afford to leave growth to chance. That’s where we come in. At Fire Tail Search, we help businesses break through the noise, optimize every possible touchpoint, and turn traffic into profit. Whether you're on Shopify, Magento, WooCommerce, BigCommerce, Miva, or UltraCart — we deliver scalable solutions designed to grow revenue.

What We Do

Google Merchant Center and Shopping Feed Optimization

Drive qualified traffic and increase product visibility across Google with a fully optimized Merchant Center and product feed. Whether you’re selling 20 SKUs or 20,000, we manage the technical setup and optimization so you get more clicks and better conversions. Our Google Shopping Services Include:

• Google Merchant Center setup and account linking (with Google Ads, GA4, and your ecommerce platform)
• Product feed creation, formatting and compliance (supporting Shopify, Magento, WooCommerce, BigCommerce, UltraCart, Miva, and custom carts)
• Ongoing feed optimization (titles, descriptions, GTINs, product types, custom labels)
• Error resolution and feed disapprovals (troubleshooting diagnostics, policy violations, GTIN conflicts)
• Feed segmentation and campaign structuring (using custom labels, categories, margin groups, and seasonality)
• Performance reporting and ROI analysis (cost per sale, impression share, and conversion tracking)

Fact: Google Shopping accounts for over 76% of retail search ad spend and more than 85% of all clicks on Google Ads for retail.

SEO for Ecommerce

More than 44% of online shoppers start their journey with a Google search. Our ecommerce SEO strategies ensure you're the first brand they find. Our capabilities include:

• Product and category page optimization with SEO-friendly architecture
• Structured data (Schema.org JSON+LD format or microdata) to enhance visibility in rich results
• Technical SEO audits to fix crawl issues, 404s, and duplicate content
• Internal linking strategies to distribute link equity across your catalog
• Marketplace SEO for Amazon, Walmart, and other platforms

Fact: 37.5% of all ecommerce traffic comes from search engines. If your store isn’t optimized, your competitors are collecting your customers.

Shopping Cart and Platform Optimization

From Shopify to Magento and beyond, we optimize your platform for performance, flexibility, and customer experience. We specialize in:

• Seamless checkout flows to reduce friction and cart abandonment
• Payment gateway integrations (Shopify Payments, Stripe, PayPal, Klarna, etc.)
• Tax and shipping rule configuration
• Subscription models and recurring billing solutions
• Mobile-first and headless commerce setups

Fact: 53% of mobile users abandon a site that takes longer than 3 seconds to load. Platform optimization isn't optional — it's critical.

Conversion Rate Optimization (CRO)

You’re already driving traffic — now let’s turn it into revenue. Our CRO programs increase purchase intent and reduce bounce rates through data-backed experimentation. Services include:

• A/B testing and multivariate testing
• Heatmaps and session recording analysis
• Checkout funnel diagnostics and optimization
• Urgency/Trust/Scarcity implementation (badges, countdowns, reviews)
• Personalized product recommendation engines

Fact: The average ecommerce conversion rate is 2.5%. We help clients achieve 3–6% on average by optimizing user experience and buying intent.

Technical and Performance Optimization

Site speed, mobile UX, and clean code don’t just please customers — they improve your SEO, conversion, and retention rates. Our process includes:

• Core Web Vitals and mobile speed enhancements
• Codebase audit: minification, lazy loading, server-side rendering
• CDN setup and advanced caching
• Accessibility (WCAG compliance) and responsive testing
• Ongoing site health monitoring

Fact: A 1-second delay in page load time can reduce conversions by 7%.

Tech Stack and MarTech Integration

Your ecommerce store is just one piece of your revenue machine. We make sure it plays nice with the rest of your tools. We integrate with:

• CRMs (HubSpot, Salesforce, Klaviyo, ActiveCampaign)
• Email and SMS marketing (Klaviyo, Postscript, Mailchimp)
• ERP and inventory systems (NetSuite, TradeGecko, Brightpearl)
• Analytics tools (GA4, Meta Pixel, GTM, Hotjar, Heap)
• Loyalty, reviews, and referral tools (Yotpo, LoyaltyLion, Judge.me)